Creative technology, AI and innovation consultancy for the creative industries

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We help creative organisations use new technology well — from pragmatic AI adoption and staff training, to research and development strategy, innovation funding and delivery of ambitious digital projects.

Working at the convergence of technology and creativity to stimulate innovation

A senior consultancy for organisations navigating change in creative technology, we demystify complex tools, spot where they are genuinely useful, and help organisations turn ideas, funding and experimentation into practical outcomes.

Displays fowing Green screen Keying at a Black Magic Design Demonstration orgainsed by SHWSH.

Core services

AI consultancy & training

Pragmatic and ethically-aware implementation of AI tools for creative companies and projects.

We help organisations make sensible use of AI in ways that reflect their goals, workflows and values — not just the latest hype cycle. That includes tool selection, use-case design, policy thinking, workflow prototyping and training for staff and freelancers.

AI training for teams, leaders and freelancers
Creative workflow design and tool evaluation
Advice on rights, ethics, bias and governance
Rapid prototyping of AI-assisted production pipelines
Speaking, workshops and sector-facing events

RD&I

Consulting for multi-million pound innovation programmes, internal R&D portfolios and specific research activity.

We help shape innovation strategy, design research activity, run calls and assessment processes, support funded companies, and make sure R&D activity leads to useful learning rather than just interesting documents.

Innovation programme design and delivery
R&D portfolio management
Research design and facilitation
Assessment of innovation opportunities and proposals
Partnership working across industry and academia

Creative technology & funding

Supporting innovation funding bids and delivering the technology behind successful projects.

We work with creative teams developing ambitious ideas that need strong technical framing, user-centred thinking and credible delivery planning. We can support the bid itself, the project design, or the delivery of the product, prototype or experience.

Funding bid development and technical case-making
Creative technology consultancy
UX and digital product strategy
Prototype and pilot planning
Delivery management for funded innovation projects

Worked with

Broadcasters, cultural organisations, universities, innovation programmes and creative businesses in Wales and beyond.

Selected work

A selection of consultancy, programme and production work spanning AI, innovation, R&D and creative technology delivery.

Media Cymru

Innovation consultancy for one of the UK's most ambitious media innovation programmes, including support for innovation activity, kit loans, demonstrator events and practical sector engagement.

AI trainer / speaker

Training and speaking for organisations including NFTS, TAC, TRC, BBC, S4C and Celtic Media Festival, helping teams understand where AI is genuinely useful in creative work, and how to adopt it responsibly.

Start-up mentoring

Mentoring and strategic support for emerging businesses and innovation-led teams, including work connected to CoStar, Media Cymru and Clwstwr.

R&D portfolio leadership

Advising on internal R&D portfolios and funded innovation activity, helping organisations identify opportunities, prioritise experiments and turn research into practical outcomes.

Innovation funding support

Helping creative businesses and consortia shape stronger proposals for innovation funding, with clear technical thinking, realistic delivery approaches and audience-centred design.

Creative technology prototype environment

Creative technology delivery

Supporting the design and delivery of prototypes, experiences and new services, especially where the brief combines emerging technology, user experience and tight delivery constraints.

Specialist areas

From generative production tools to immersive and interactive formats, SHWSH brings a broad view of creative technology shaped by real delivery experience rather than trend-chasing.

AI production tools

Applied AI for development, research, production and post-production workflows.

Lip-sync dubbing

Exploration and development of AI-assisted localisation workflows, with a focus on practical production value and audience experience.

AI VFX

Use of generative and machine-learning tools within visual effects and creative post pipelines.

Immersive experiences

AR, VR, XR and other spatial or interactive formats for storytelling, education and audience engagement.

Apps and interactive products

Digital products, apps, interactive publishing and ebook-style experiences.

Research prototypes

Fast but credible prototypes to test opportunities, audiences, workflows and technical feasibility.

Why SHWSH

SHWSH is led by Robin Moore, a creative technologist and innovation consultant with over two decades of experience developing and launching digital services, products and experiments for new platforms.

Before founding SHWSH, Robin spent more than 20 years at the BBC, ending as Head of Innovation in Wales, working across digital products, emerging platforms, audience-facing experiments and applied innovation with BBC Research & Development. Since launching SHWSH, he has focused on AI in the media sector, R&D strategy, innovation programmes, funding support and creative technology consultancy.

SHWSH is a small, senior consultancy. Depending on the brief, we also work with trusted collaborators, but clients engage SHWSH for experienced strategic and hands-on support from someone who understands technology, production, users and innovation delivery in equal measure.

How we work

We are most useful where there is real ambiguity: when a team knows technology is changing, funding is available, or a new opportunity is emerging, but the practical response is not yet clear.

Our approach is informed, pragmatic and collaborative:

Understand the problem properly

Identify where innovation or AI is genuinely useful

Reduce risk early through research, training or prototyping

Build a realistic path to delivery

We are as comfortable advising at portfolio or programme level as we are getting into the detail of tools, workflows, UX and implementation.

Got an innovative project, funding bid or AI challenge to explore?

Whether you need strategic advice, a training session, support for an innovation programme or help delivering a funded creative technology project, we'd be happy to talk.

Discuss a project

We're always happy to have a coffee and a chat about digital innovation — and even if we don't end up working together, you should leave with a clearer sense of the opportunity.

Or email enquiries@shwsh.co.uk