SHWSH posts

Notes, reflections and practical writing on creative technology, AI and innovation

A readable index of published SHWSH posts, designed to sit cleanly alongside the refreshed homepage rather than feeling like a separate platform.

Creativity ≠ Innovation

Journal

Creativity ≠ Innovation

1 December 2023

Working in the media sector, you would imagine that Research, Development and Innovation (RD&I) would be central to every business, what with creatives always being on the lookout for new ideas. There are even roles...

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Converging 3D Worlds

Journal

Converging 3D Worlds

3 July 2022

The Metaverse wars are starting. Meta (aka. Facebook) have bet on the trend, to the tune of $10B and a name change. They have the social clout and the platform in Oculus , but everyone, even they themselves,...

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Media Production and Blockchain

Journal

Media Production and Blockchain

16 June 2022

The take-up of blockchain (or more accurately Distributed Ledger Technology) in the TV/film industry has been relatively slow to date, while other industries seem to be jumping at the opportunity. It may be the toxic...

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A look back at 2021

Journal

A look back at 2021

10 January 2022

With the dust truly settled on 2021, I’ve had the chance to take a breather and have a good look back at Shwsh ’s journey over the last year. What could have been a first hard year in business was actually a pleasure...

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Reverse Innovation: a Squid Game

Journal

Reverse Innovation: a Squid Game

4 October 2021

Most Innovation strategy research focuses on products and multinational business. It is rarely applied to the media sector, perhaps because innovation isn't seen as separate from the day to day business of making new...

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Fearless Innovation

Journal

Fearless Innovation

26 September 2021

You are the hero of this story, about to start on the epic quest of R&D to discover a new magic solution to vanquish a belligerent old enemy. Like any hero you need to be fearless. Here are the five reasons why:...

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Interactive Video Tools

Journal

Interactive Video Tools

10 April 2021

When Black Mirror did their interactive episode Bandersnatch on Netflix in 2018, everyone in broadcasting suddenly got very excited about interactive video. It wasn't really the first time though and interactive...

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The Innovation Green Cross Code

Journal

The Innovation Green Cross Code

3 February 2021

So you've got an idea. You think it is really amazing, original and innovative and everyone you talk to is like, ' Yeh that's so cool, makes you wonder why no one has thought to do that before. You ROCK! ' Spoiler...

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Tips for Mass Participation

Journal

Tips for Mass Participation

19 December 2020

If you want to change behaviour or at the very least get people to engage more deeply with your cause, message or brand, then involving them should be your first choice. As the saying goes... Tell Me and I Forget;...

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